A Guide To Collaborating With A Social Media Manager To Achieve Your Goals
Collaboration is key to achieving success on social media. As a business owner, you may have a social media manager who is responsible for creating and executing your social media strategy. However, you can't just sit back and let them do all the work. You need to collaborate with them to get the best results.
Here are a few tips to help you work together effectively:
Communicate your goals: Your social media manager needs to know what you want to achieve through social media. Whether it's to increase brand awareness, generate leads, drive traffic to your website, or create consistency, you need to communicate your goals and objectives clearly. This will help a social media manager create a strategy that aligns with your business goals and vision.
Review and provide feedback on content on time: A social media manager has their role to do, but it's important that you review and provide feedback on the content they provide to you on time. This helps to ensure posts are all scheduled to go out in advance and the feed can stay consistent.
This will also ensure that the content is aligned with your brand and messaging. It's also an opportunity for you to provide any edits if you feel they are needed. Clear feedback is essential so Social Media Managers are able to truly tap into your vision and create exactly what you are after.
Show up on your socials: So you’ve outsourced your socials which means you can now forget about it and stop showing up right? Not quite… . Just because you’ve outsourced it doesn’t mean you stop showing up all together. Having a Social Media Manager on board will definitely help you to take a weight off your shoulders and they will support you with executing your content and strategy so you have time to focus on other areas in your business and life BUT it still requires involvement from yourself or your relevant team members.
It’s still vital you show up on your socials whilst we are taking care of the rest as you are of course the talent of your brand and we can help guide you with this.
Provide fresh content: In order to move towards your goals, a Social Media Manager still needs fresh content from your end so they can put it all together in the form of posts, videos and reels in alignment with your strategy. Having fresh content will help increase your engagement, reach and interest with your target audience.
Be open to new ideas: Nothing changes if nothing changes right!? When working with a Social Media Manager it is important to be open minded and willing to try new things as social media is an ever- changing landscape. What worked yesterday might not work today, and what works today may not work tomorrow. Social media platforms are constantly evolving and it’s key to adapt your strategy where needed. By being open-minded, you allow a social media manager to explore new ideas and strategies that could potentially bring in new followers and increase engagement
Communication and working together is key with a Social Media Manager to work towards the best results possible. Results don’t happen overnight and it’s all about creating that consistency and building that foundation that resonates with your audience and forming a long term working partnership together.
If you’re needing support with implementing your content and strategy on your social platforms explore our Social Media Management service here. We also offer photography packages as an add on if you’re needing support with fresh content.